Capture the Heart and Mind of the Architect
Want to sell to the architectural market? Learn how to communicate with the design team. Architects and designers are visually oriented and seek detailed information. Load them up with images, information, statistics, facts and specifications. Incorporate these suggestions in your plans:

Make Your Product Stand Out in the Architectural Market
Architects and engineers want information about your product. Provide it and they will come. Make sure you give them what they need and want in your product brochures, advertising, presentations, spec sheets, white papers, direct mail, at trade shows, in your sales calls and on your website. Typical material to include:

Download or purchase a copy of the MasterFormat 2011 Edition from the Construction Specifications Institute. This is the standard for specifications-writing in North America. For details, call 800-689-2900 or click here.

Local Chapters
Both the American Institute of Architects (AIA) and the Construction Specifications Institute (CSI) have local chapters. These are great places to meet friends, colleagues, network and more.

Powder coating qualifies for the U.S. Green Building Council's LEED Program.

Comparison of Architectural Specifications (pdf)