Dave Lurie, Executive Director
Phone: (248) 224-0752
Dave Lurie had nearly 32 years in trade publication experience with BNP Media. During his career he served as publisher of Paint & Coatings Industry, Industrial Heating, Ceramic Industry magazines and founded Process Heating and Adhesives & Sealants Industry magazines.
He also founded the Furnaces North America trade show, and started and ran several conferences and events. He has overseen development of e-Media products including websites, eNewsletters, webinars and social media platforms. Dave started his career at BNP Media as market research director.
In addition, Dave has served on the boards of the Industrial Heating Equipment Association and the Metal Treating Institute. He earned a Bachelor of Science degree from Michigan State University.
As Executive Director of PCI, Dave provides leadership for The Powder Coating Institute and identifies strategies and developmental plans for the welfare of the organization and its members.
Tonya Farmer, Operations & Events Director
Tonya Farmer has over 17 years of successful experience as a meetings and events coordinator. Most recently she served as the Vice President of Training and Events for the Texas Credit Union League, a position she enthusiastically held from February 2005 to November 2012. Her responsibilities included the development and oversight of a $2.4 Million budget, the oversight and management of a four-state CUNA management school, a staff of six, and the coordination of more than 80 well-attended training events per calendar year. In addition to the Texas Credit Union League, Tonya has prior work experience with the National Independent Automobile Dealers Association, American Golf Corporation, Boeing and Frito-Lay.
Tonya is incisive, engaging, and a collaborative leader. She’s a proven innovator with marketing and promotions, conference and tradeshow management, strategic planning and curriculum development.
Tonya is a proud graduate of Texas Woman’s University. She is a Certified Meeting Planner and holds a certification in Business of Meetings from ASAE. In addition, she is a proud graduate of the Southwest CUNA Management School. Her long list of hobbies includes golf, softball, cooking, fishing, and joyful shared days at the lake with her golden retriever, Miloh.
Lori Koning, National Sales Manager
Lori joins the PCI team with more than 9 years of experience in business-to-business publishing in both inside and outside sales with a focus on print, events and e-media with BNP Media with more than 7 years of experience in the pollution control industry. Lori has a successful track record in creating and launching new custom media programs, e-media products and conference sponsorship opportunities. She is a graduate of University of California, San Diego.
Tamara Hancock, Membership & Marketing
Tamara Hancock joined the PCI staff in 2013 as Membership and Marketing Coordinator with an extensive background in trade association management. Formerly with the Houston Chapter of the Associated General Contractors of America (AGC Houston), Tamara had 15 years experience in everything from administration, governance and operations management to marketing/communications, event management and fundraising. Among her diverse responsibilities at AGC Houston were the development and oversight of a website, quarterly magazine, weekly newsletter and relational database.
Tamara is also proficient in establishing and implementing marketing campaigns and maintaining positive public relations. She proudly takes a hands-on, passionate approach to all her work. At PCI, Tamara handles member services and in-house marketing campaigns. Tamara is a native Texan. She attended the University of Houston where she studied English, technical writing and mechanical engineering. She lives in Cypress, Texas with her husband and two daughters. Connect with Tamara on LinkedIn.
Julie Hanes, Event Manager
Julie Slider is an action and results-oriented Meeting/Event planner with strong organization background and 14 plus years’ experience. Julie is a Certified Exhibits Manager (CEM) and attended Texas Tech University where she studied Business Administration. Most recently she served as Director, Business Development & Events at the Cornerstone Credit Union League in Dallas Texas from January 2007 until December 2013. Her responsibilities include logistics planning, speaker selection, theme development, and event promotion, as well as exhibit sales and sponsorships. She is an intuitive team-player who blends flexibility, innovation and common sense to business strategies with extensive experience in planning, problem solving and customer interaction. In addition to Cornerstone Credit Union League, Julie has prior work experience with American Heart Association, VHA and Hotel InterContinental.
Julie lives in Dallas, TX and her hobbies include traveling with her husband, cooking, discovering craft beer and football.
Melissa Woolsey Smith, Administrative Assistant
Melissa Leanne Woolsey is the administrative assistant at the PCI Montgomery, TX office with a focus on bookkeeping, product inventory, executive assistance and reception. Her background is in accounting, bookkeeping and office administration, with most recent experience as the bookkeeper at both St. James Episcopal Church and Gemini Estate Plan.
Melissa lives in Conroe, TX where she assists her husband with his Handyman Service business. Her hobbies include, camping, fishing, cooking, reading, and volunteering at church. In addition, she enjoys spending time with her family and pets - 5 dogs and 3 cats!