Having just celebrated our 10th anniversary, Powder Coated Tough magazine is now well-established as the powder coating industry's paramount resource. As the Powder Coating Institute's (PCI) official publication, and a publication solely dedicated to the powder coating industry, Powder Coated Tough provides the information you need to stay connected to industry happenings, from news to best practices, from troubleshooting to advanced technologies. It is simply the best place to launch your company's message to the industry.

Powder Coated Tough produces six issues annually, culminating with our Buyers Guide in November/ December. In our continuous efforts to improve, we recently established a new sub-committee, consisting of our own PCI members, whose role is strictly to advise our publication staff on keeping Powder Coated Tough relevant and sought-after as our industry's top resource for powder coating knowledge. With their guidance and our continued focus on bringing the industry together with great content, Powder Coated Tough is your go-to destination for all things powder coating.

Trena Benson
Executive Director, The Powder Coating Institute
Publisher, Powder Coated Tough


As the official publication of The Powder Coating Institute (PCI), Powder Coated Tough magazine has a dedicated audience of OEMs, custom coaters & job shops, PCI member company personnel, academia, trade associations, consultants and manufacturer's reps. Powder Coated Tough is a subscription-requested publication that is distributed to more than 17,000 manufacturing professionals. The magazine's digital version hits more than 20,000 inboxes.

The backbone of the magazine's circulation is Original Equipment Manufacturers - OEMs. Powder Coated Tough subscribers include:

  • Business Owners/Managers
  • Engineers
  • Business & Technical Directors
  • Finishing System Managers
  • Applicators & Spray Booth Operators
  • QC/QA Managers
  • Technical Directors
  • Account Executives/Sales Managers
  • Chemist & Research Engineers
  • Industrial Designers/Engineers
  • Technical Service Professionals
  • Consultants
  • Distributors
  • Marketing Professionals
  • Purchasing Professionals
  • Accounting Professionals
  • LEAN & Continuous Improvement Managers

Powder Coated Tough is read by the manufacturers you want to reach! The top industries represented by our readers include:

  • Aerospace/Aviation
  • Agricultural
  • Appliance
  • Automotive
  • Construction
  • Electrical
  • Furniture
  • General Metal Products
  • HVAC
  • Lawn & Garden
  • Oil and Gas Pipelines
  • Transportation


As the official publication of the Powder Coating Institute (PCI), whose mission is to promote the benefits of powder coating technology, Powder Coated Tough (PCT) magazine is the best resource for current users of powder coatings, those considering a conversion to powder and our industry suppliers. PCT does this through unique and thought-provoking application articles, case studies, industry news and trends.


Powder Coated Tough's editorial content is developed and written by industry experts who are powder coating veterans. Editor Sharon Spielman has more than a decade in the finishing industry, while Technical Editor Kevin Biller provides our readers with the latest in powder coating innovations.

Sharon Spielman, Editor, has been editing and writing for trade publications since 1991. Sharon has been the editor of Powder Coated Tough magazine since 2006, when she helped launch the publication. Sharon has worked on finishing industry magazines for more than a decade, including BNP Media's Industrial Paint & Powder, Process Heating and Process Cooling & Equipment magazines.
Kevin Biller, Technical Editor, has been developing new powder coating technology since he began his career in 1978 at the Glidden Paint Company. He held various technical positions during his 15 years there including group leader-automotive coatings, and section leader. Kevin has also been president/ owner of powder manufacturers, technical editor of a coatings magazine and technical director for a powder manufacturer. In 2007, Biller established the Powder Coating Research Group.


Issue Closing Date Materials Due Date Feature Focus Profile Spotlights Bonus Distribution
January / February December 6 December 11 Architecture
Ornamental Metal
Masking & Racking
POWDER COATING 2017 Technical Conference
Custom Coater Forum
PCI Workshops
March / April February 7 February 10 Heat Sensitive Substrates
UV Curable Substrates
Curing & Burnoff POWDER COATING 2017 Technical Conference
Custom Coater Forum
PCI Workshops
May / June April 11 April 14 Agriculture
Powder Manufacturers & Distributors PCI Workshops
July / August June 5 June 9 Custom Coater Roundtable
Quality Testing Equipment
PCI Workshops
September / October August 15 August 19 Military/Aerospace
Specialty Powders
Finishing Systems
Application Equipment
PCI Workshops
November / December October 10 October 14 Annual Buyers Guide
Annual Trends/Forecast
Technology Preview
PCI Member Showcase PCI Workshops


NEW this year, advertisers in Powder Coated Tough will earn credit toward additional digital advertising based on their total ad spend.

ADVERTISERS WHO SPEND... Can select from the digital advertising opportunities...
$2,500 - $5,000 One item valued up to $500
$5,001 - $10,000 Two items with a total value up to $1,000
$10,001 - $15,000 Three items with a total value up to $1,500
$15,001 - $20,000 Four items with a total value up to $2,000
More than $20,000 Five items with a total value up to $2,500

SAVE on Powder Coated Tough Advertising!

PCI Members receive a 20% discount on all advertising opportunities, including digital.

Not a PCI member?

Learn more about becoming a member of The Powder Coating Institute to take advantage of membership discounts!


Ad Size Dimensions Color 1X Rate 3X Rate 6X Rate
Full Page 8.25" x 11" (Bleed)
8" x 10.75" (Trim)
Half Page
4.625" x 6.875" 4/C
Half Page
3.4375" x 9.125"
7" x 4.5"
Third Page
2.25" x 9.125"
7" x 3"
Quarter Page 3.4375" x 4.5" 4/C


Inside Front Cover 10% Additional Premium

Back Cover 10% Additional Premium

Inside Back Cover 5% Additional Premium


2017 Buyers Guide Enhancements

Deluxe Listing Package: $400
  • Boldfaced Listings
  • 4/C logo in Supplier Directory section
  • Hyperlink to your URL each time you are listed (digital edition only)
  • Product ad in one Category Listing section
Enhanced Listing Package: $250 (FREE for advertisers running a print ad in Buyers Guide)
  • Boldfaced Listings
  • 4/C logo in Supplier Directory section
  • Hyperlink to your URL each time you are listed (digital edition only)
Product Ads: $200
  • 2.25" W x 1.75" H
  • Ad placed in one Category Listing section
Logo in Company or Category Listing section (4/C): $100

Quarter Page Profile Spotlights

Advertisers: $400 | Non-Advertisers: $1,000

*Advertisement must be in the same issue to receive advertiser rate. All PCI members who advertise with at least one half page in the issue where their product category is featured will receive a complimentary spotlight in that issue.

Classified Advertising

Classified Ad: $250
Classified Ad & Product Ad in PCT eNews: $450

Integrated Sponsorships (exclusive per issue in print and digital versions of Powder Coated Tough)

Ask Joe Powder: 3X, $4,800 | 6X, $7,200
Tips & Tricks: 3X, $4,800 | 6X, $7,200
  • Banner ad in print & digital editions
  • "Sponsored By" logo on PCI & PCT websites with link to your website
  • Opportunity to post content to your website

Special Features

Cover Corner Cut: $3,900

(5% discount available for 6X advertisers)

  • Appears directly on the cover of Powder Coated Tough
  • This can be a stand-alone message or can direct readers to your ad or message on a specific page inside the issue
Product Launch: $8500
  • Corner Cut on cover of Powder Coated Tough
  • Two-page spread in print & digital editions (center spread or far forward)
  • Top product position in eNews email blast
  • Premium banner on for one month.


Trim Size: 8" x 10 3/4" (10.75")
Colors: 4-Color Process Throughout
Cover Stock: 80# Gloss Cover
Body Stock: 60# Gloss Text
Binding Method: Saddle Stitch

Ad Submission Guidelines: Fine Preparation: Please supply files as PDF/X4. All fonts must be embedded, image resolution should be 300dpi, and all colors must be converted to process.

File Transmission: All ad materials (print and digital) should be emailed to For files too large to email, contact us for additional options.

PCI Members receive a 20% discount on all advertising opportunities.


Advertisement Specifications 1 Month Rate 6 Month Rate 12 Month Rate
Leaderboard Ad
(3 rotating positions available)
728 x 90 px $475 N/A $4,800
Rectangle Ad
(3 rotating positions available)
250 x 200 px $425 N/A $4,450
Wide Skyscraper Ad
(2 rotating positions available)
160 x 600 px $475 N/A $4,800
(4 rotating positions available)
180 x 150 px N/A $1,325 $2,200
Video N/A N/A N/A $600
(8 available)
See Below N/A $975 $1,450
Category Sponsorship

Choose from:

Wide skyscraper ad (160 x 600 px) on category page

  • Powder Coatings
  • Application & Recovery
  • Pretreatment & Surface Preparation
  • Curing/Ovens
  • Racking & Masking
  • Substrates
  • Raw Materials
  • Testing Equipment
  • Video displayed on the home page
  • Video can promote your brand or product

Website ad files should be .jpg or .png, with a file size of less than 150 KB. Submit eMedia files to


Item Specifications 1 Month Rate 6 Month Rate 12 Month Rate
PCT eNews Product Profile See Below $300 $1,500 $2,100
Top Position + $550 per run + $450 per run + $300 per run
PCT eNews Content Spotlight See Below $300 $250 $175
PCT eNews Product Profile
  • Up to 50 word description
  • Product image; 250 x 250 pixels
  • Link and contact information
Content Spotlight
  • Post a success story, product or technology profile, or other informative content
  • Title & summary will appear in email blast with logo and link to full content

eNews ad files should be .jpg or .png, with a file size of less than 60 KB. Submit eMedia files to


Item Specifications 1 Issue Rate 6 Issue Rate
PCT Digital Edition Sponsorship SEE BELOW $1,450 $6,000
Powder Coated Tough Digital Edition Sponsorship
  • Full page ad with link adjacent to front cover in digital edition
  • Two Display Ads in digital edition email blast (one each; 468 x 60 pixels and 250 x 250 pixels)
  • "Sponsorsed By" logo and link on Powder Coated Tough website