PUBLISHER'S NOTE

Having just celebrated our 10th anniversary, Powder Coated Tough magazine is now well-established as the powder coating industry's paramount resource. As the Powder Coating Institute's (PCI) official publication, and a publication solely dedicated to the powder coating industry, Powder Coated Tough provides the information you need to stay connected to industry happenings, from news to best practices, from troubleshooting to advanced technologies. It is simply the best place to launch your company's message to the industry.

Powder Coated Tough produces six issues annually, culminating with our Buyers Guide in November/ December. In our continuous efforts to improve, we recently established a new sub-committee, consisting of our own PCI members, whose role is strictly to advise our publication staff on keeping Powder Coated Tough relevant and sought-after as our industry's top resource for powder coating knowledge. With their guidance and our continued focus on bringing the industry together with great content, Powder Coated Tough is your go-to destination for all things powder coating.

Trena Benson
Executive Director, The Powder Coating Institute
Publisher, Powder Coated Tough

THE VOICE OF THE POWDER COATING MARKET

As the official publication of The Powder Coating Institute (PCI), Powder Coated Tough magazine has a dedicated audience of OEMs, custom coaters & job shops, PCI member company personnel, academia, trade associations, consultants and manufacturer's reps. Powder Coated Tough is a subscription-requested publication that is distributed to more than 17,000 manufacturing professionals. The magazine's digital version hits more than 20,000 inboxes.

The backbone of the magazine's circulation is Original Equipment Manufacturers - OEMs. Powder Coated Tough subscribers include:

  • Business Owners/Managers
  • Engineers
  • Business & Technical Directors
  • Finishing System Managers
  • Applicators & Spray Booth Operators
  • QC/QA Managers
  • Technical Directors
  • Account Executives/Sales Managers
  • Chemist & Research Engineers
  • Industrial Designers/Engineers
  • Technical Service Professionals
  • Consultants
  • Distributors
  • Marketing Professionals
  • Purchasing Professionals
  • Accounting Professionals
  • LEAN & Continuous Improvement Managers

Powder Coated Tough is read by the manufacturers you want to reach! The top industries represented by our readers include:

  • Aerospace/Aviation
  • Agricultural
  • Appliance
  • Automotive
  • Construction
  • Electrical
  • Furniture
  • General Metal Products
  • HVAC
  • Lawn & Garden
  • Oil and Gas Pipelines
  • Transportation

EDITORIAL MISSION

As the official publication of the Powder Coating Institute (PCI), whose mission is to promote the benefits of powder coating technology, Powder Coated Tough (PCT) magazine is the best resource for current users of powder coatings, those considering a conversion to powder and our industry suppliers. PCT does this through unique and thought-provoking application articles, case studies, industry news and trends.

OUR EDITORS

Powder Coated Tough's editorial content is developed and written by industry experts who are powder coating veterans. Editor Sharon Spielman has more than a decade in the finishing industry, while Technical Editor Kevin Biller provides our readers with the latest in powder coating innovations.

Sharon Spielman, Editor, has been editing and writing for trade publications since 1991. Sharon has been the editor of Powder Coated Tough magazine since 2006, when she helped launch the publication. Sharon has worked on finishing industry magazines for more than a decade, including BNP Media's Industrial Paint & Powder, Process Heating and Process Cooling & Equipment magazines.
Kevin Biller, Technical Editor, has been developing new powder coating technology since he began his career in 1978 at the Glidden Paint Company. He held various technical positions during his 15 years there including group leader-automotive coatings, and section leader. Kevin has also been president/ owner of powder manufacturers, technical editor of a coatings magazine and technical director for a powder manufacturer. In 2007, Biller established the Powder Coating Research Group.

2017 EDITORIAL CALENDAR

Issue Closing Date Materials Due Date Feature Focus Profile Spotlights Bonus Distribution
Jan / Feb
Vol. 11 No. 1
December 6 December 11 Architecture
Ornamental Metal
Pretreatment
Masking & Racking
POWDER COATING 2017 Technical Conference
Custom Coater Forum
PCI Workshops
Mar / Apr
Vol. 11 No. 2
February 7 February 10 Heat Sensitive Substrates
UV Curable Substrates
Furniture
Curing & Burnoff POWDER COATING 2017 Technical Conference
Custom Coater Forum
PCI Workshops
May / Jun
Vol. 11 No. 3
April 11 April 14 Agriculture
Automotive
Powder Manufacturers & Distributors PCI Workshops
Jul / Aug
Vol. 11 No. 4
June 5 June 9 Custom Coater Roundtable
Appliance
Quality Testing Equipment
Software
FABTECH
PCI Workshops
Sep / Oct
Vol. 11 No. 5
August 15 August 19 Military/Aerospace
Specialty Powders
Finishing Systems
Application Equipment
FABTECH
PCI Workshops
Nov / Dec
Vol. 11 No. 6
October 10 October 14 Annual Buyers Guide
Annual Trends/Forecast
Technology Preview
PCI Member Showcase PCI Workshops

ADVERTISING BONUS PROGRAM

NEW this year, advertisers in Powder Coated Tough will earn credit toward additional digital advertising based on their total ad spend.

ADVERTISERS WHO SPEND... Can select from the digital advertising opportunities...
2,500 - 5,000 One item valued up to 500
5,001 - 10,000 Two items with a total value up to 1,000
10,001 - 15,000 Three items with a total value up to 1,500
15,001 - 20,000 Four items with a total value up to 2,000
More than 20,000 Five items with a total value up to 2,500

SAVE on Powder Coated Tough Advertising!

PCI Members receive a 20% discount on all advertising opportunities, including digital.

Not a PCI member?

Learn more about becoming a member of The Powder Coating Institute to take advantage of membership discounts!

PRINT AD SIZES

Ad Size Dimensions Color 1x 3x 6x
Inside Front Cover 8.25" x 11.00" Bleed
8.00" x 10.75" Trim
4-Color 4,730 4,593 4,483
Inside Back Cover 8.25" x 11.00" Bleed
8.00" x 10.75" Trim
4-Color 4,515 4,384 4,279
Back Cover 8.25" x 11.00" Bleed
8.00" x 10.75" Trim
4-Color 4,730 4,593 4,483
Ad Size Dimensions Color 1x 3x 6x
Full Page 8.25" x 11.00" Bleed
8.00" x 10.75" Trim
4-Color 4,300 4,175 4,075
2-Color 3,400 3,300 3,225
Black & White 2,500 2,425 2,375
Ad Size Dimensions Color 1x 3x 6x
Two Thirds Page 4.625" x 9.125" 4-Color 3,800 3,700 3,625
2-Color 3,050 2,950 2,900
Black & White 2,300 2,225 2,200
Ad Size Dimensions Color 1x 3x 6x
Half Page
Island
4.625" x 6.875" 4-Color 3,300 3,200 3,125
2-Color 2,700 2,625 2,575
Black & White 2,100 2,025 2,000
Half Page
Horizontal
7" x 4.5" 4-Color 3,100 3,000 2,925
2-Color 2,500 2,425 2,375
Black & White 2,000 1,950 1,900
Half Page
Vertical
3.4375" x 9.125" 4-Color 3,100 3,000 2,925
2-Color 2,500 2,425 2,375
Black & White 2,000 1,950 1,900
Ad Size Dimensions Color 1x 3x 6x
Third Page
Vertical
2.25" x 9.125" 4-Color 2,700 2,600 2,575
2-Color 2,200 2,125 2,075
Black & White 1,600 1,550 1,500
Third Page
Horizontal
7" x 3" 4-Color 2,700 2,600 2,575
2-Color 2,200 2,125 2,075
Black & White 1,600 1,550 1,500
Third Page
Square
4.625" x 4.5" 4-Color 2,700 2,600 2,575
2-Color 2,200 2,125 2,075
Black & White 1,600 1,550 1,500
Ad Size Dimensions Color 1x 3x 6x
Quarter Page 3.4375" x 4.5" 4-Color 2,400 2,325 2,275
2-Color 1,900 1,850 1,800
Black & White 1,500 1,450 1,425
Special Feature Description 1x 6x
Cover Corner Cut Appears directly on the cover of Powder Coated Tough
This can be a stand-alone message or can direct readers to your ad or message on a specific page inside the issue
3,900 3,705
Product Launch Corner Cut on cover of Powder Coated Tough
Two-page spread in print & digital editions (center spread or far forward)
Top product position in eNews email blast
Premium banner on powdercoatedtough.com for one month.
8,500

ADDITIONAL ADVERTISING OPPORTUNITIES

2017 Buyers Guide Enhancements

Deluxe Listing Package: $400
  • Boldfaced Listings
  • 4/C logo in Supplier Directory section
  • Hyperlink to your URL each time you are listed (digital edition only)
  • Product ad in one Category Listing section
Enhanced Listing Package: $250 (FREE for advertisers running a print ad in Buyers Guide)
  • Boldfaced Listings
  • 4/C logo in Supplier Directory section
  • Hyperlink to your URL each time you are listed (digital edition only)
Product Ads: $200
  • 2.25" W x 1.75" H
  • Ad placed in one Category Listing section
Logo in Company or Category Listing section (4/C): $100

Quarter Page Profile Spotlights

Advertisers: $400 | Non-Advertisers: $1,000

*Advertisement must be in the same issue to receive advertiser rate. All PCI members who advertise with at least one half page in the issue where their product category is featured will receive a complimentary spotlight in that issue.

Classified Advertising

Classified Ad: $250
Classified Ad & Product Ad in PCT eNews: $450

Integrated Sponsorships (exclusive per issue in print and digital versions of Powder Coated Tough)

Ask Joe Powder: 3X, $4,800 | 6X, $7,200
Tips & Tricks: 3X, $4,800 | 6X, $7,200
  • Banner ad in print & digital editions
  • "Sponsored By" logo on PCI & PCT websites with link to your website
  • Opportunity to post content to your website

Special Features

Cover Corner Cut: $3,900

(5% discount available for 6X advertisers)

  • Appears directly on the cover of Powder Coated Tough
  • This can be a stand-alone message or can direct readers to your ad or message on a specific page inside the issue
Product Launch: $8500
  • Corner Cut on cover of Powder Coated Tough
  • Two-page spread in print & digital editions (center spread or far forward)
  • Top product position in eNews email blast
  • Premium banner on powdercoatedtough.com for one month.

MAGAZINE SPECIFICATIONS

Trim Size: 8" x 10 3/4" (10.75")
Colors: 4-Color Process Throughout
Cover Stock: 80# Gloss Cover
Body Stock: 60# Gloss Text
Binding Method: Saddle Stitch

Ad Submission Guidelines: Fine Preparation: Please supply files as PDF/X4. All fonts must be embedded, image resolution should be 300dpi, and all colors must be converted to process.

File Transmission: All ad materials (print and digital) should be emailed to ads@powdercoatedtough.com. For files too large to email, contact us for additional options.

PCI Members receive a 20% discount on all advertising opportunities.

WEBSITE ADVERTISING

Advertisement Specifications 1x 6x 12x
Leaderboard Ad 728 x 90 px 475 425 400
Rectangle Ad 250 x 200 px 425 390 370
Wide Skyscraper Ad 160 x 600 px 475 425 400
Featured
Product
180 x 150 px 250 220 183
Video 480p/720p/1080p 75 60 50
Category
Sponsorship
(8 available)
See Below 200 163 120
Category Sponsorship

Choose from:

Wide skyscraper ad (160 x 600 px) on category page

  • Powder Coatings
  • Application & Recovery
  • Pretreatment & Surface Preparation
  • Curing/Ovens
  • Racking & Masking
  • Substrates
  • Raw Materials
  • Testing Equipment
Video
  • Video displayed on the powdercoatedtough.com home page
  • Video can promote your brand or product

Website ad files should be .jpg or .png, with a file size of less than 150 KB. Submit eMedia files to ads@powdercoatedtough.com.

E-MAIL BLAST SPONSORSHIPS

Item Description Position 1x 6x 12x
PCT eNews
Product Profile
Content Spotlight
Post a success story, product or technology profile, or other informative content
Title & summary will appear in email blast with logo and link to full content.
Up to 50 word description
Product image; 250 x 250 pixels
Link and contact information
Top Position 550 450 300
2 + 300 250 175

eNews ad files should be .jpg or .png, with a file size of less than 60 KB. Submit eMedia files to ads@powdercoatedtough.com.

ADDITIONAL DIGITAL SPONSORSHIPS

Item Description 1x 6x
PCT Digital Edition Sponsorship Full page ad with link adjacent to front cover in digital edition
Two Display Ads in digital edition email blast (one each; 468 x 60 pixels and 250 x 250 pixels)
"Sponsorsed By" logo and link on Powder Coated Tough website
1,450 1,000

CONTACT US