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News & Press: PCI News

Powder Coating, A Better Kind of Paint

Wednesday, September 7, 2016  
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PCI Launches New Video Series Highlighting Powder Coating Toughness

Dedicated to the promotion of Powder Coating technology, the Powder Coating Institute (PCI) is introducing a new video entitled, Powder Coating, A Better Kind of Paint. This is the first in a series of videos focused on expanding awareness about the benefits of Powder Coating.  The promotional campaign will focus on two video series. One targeting the consumer audience, and the other targeting product manufacturers, or more commonly known as, original equipment manufacturers (OEMs). Each series will emphasize a message that Powder Coating is Stronger, Greener, and Better. Viewers will see and hear this message highlighted throughout the storyline along with the appearance of the industry’s trademark stamp, Powder Coated Tough.

Trena Benson, PCI Executive Director, says “We are very excited about the release of the first in a series of informative videos explaining that Powder Coating is Stronger, Greener, and Better than Paint.” 

To see the video, check out the homepage of the PCI website at or search #ABetterKindOfPaint on social media (YouTube, Twitter, Facebook, or LinkedIn).

Additional videos are planned for release over the next year.  Each of these will focus on increasing awareness and inspiring consumers to purchase products that have a powder coated finish, as well as encouraging OEMs to consider the strong value gained by producing their products with a powder coated finish. 

For more information, visit us at, on Facebook, Twitter, and LinkedIn.