Electrifying the Future - How Next Generation Pretreatment Processes Are Being Applied in the Electric Vehicle Market
As a result of increased carbon emissions due to high energy consumption in the surface finishing industry associated with conventional pretreatment processes, paint applicators are taking countermeasures against global warming by implementing strategies to reduce carbon footprint or seek complete carbon neutrality. Recent developments in pretreatment technologies offer paint applicators sustainable alternatives to replace conventional processes without compromising quality and cost. Next-generation processes also enhance surface treatment operations, generate less waste, consume less energy, and offer safer working environments. This webinar will explore how these new pretreatments can offer a more sustainable and economical solution for applicators.

Presented by: Brandon Lloyd, Atotech USA LLC

Originally Recorded on Wednesday, September 25, 2024